About Us

Hi there, welcome to the RuffleButts / RuggedButts family! 

We create joyful clothing for the treasured years of childhood. Built on a foundation of gratitude, we strive to share smiles with everyone along the way. Who can say “RuffleButts” without a grin?!

RuffleButts started small, a little idea pursued with passion. We place high value on gratitude and humbleness, while driven by determination and grit to deliver a wow-worthy customer experience.

Our customers are amazing - intelligent, kind, enthusiastic, and so extremely supportive of our brands. Our best decisions are driven by your suggestions, as our company continues to grow beyond our wildest dreams. The company started with RuffleButts, then added RuggedButts for boys. We quickly expanded beyond our namesake RuffleButt Bloomer and now offer a full wardrobe for girls and boys all the way into their tween years. The one thing that hasn’t changed is our dedication to quality, hand-me-down quality with a touchable difference, evidenced by our 100,000+ five-star reviews. When you’re happy, we’re happy - full circle smiles!

We are female founded. Amber started this company from a little idea and a deep-rooted determination to build a business based on the Golden Rule, treating others the way we wanted to be treated, both internally and externally. She was determined to produce high-quality clothing for the treasured years of childhood, all while spreading love and joy. We carry on that vision today. Ultimately, it’s all about you, and that’s joyful for us.

We’re so glad you stopped by to learn more. Without you, none of this would be possible. If there is anything we can do for you, our Customer Love team is here to help (use the CONTACT link below). We adore our customers and are truly grateful for your support.

5 pictures of children walking around outside